poster headline design — Centered Group · Oversized Title · Top Title

Five gloriously mustached highway patrolmen pose with total confidence on an empty road at sunset. The adult men in tan uniforms, dark ties, and wide-brimmed hats stand in a loose line: one with arms crossed and sunglasses, one with hands on hips, one holding a cup, one with a stern glare, one with a cheerful grin. Behind them, a patrol car with flashing blue lights sits on the asphalt, and the sky explodes in dramatic pink, purple, and orange sunset clouds. The image is a parody of heroic action posters, played completely straight. Nobody told these men they are in a comedy, and that is the whole joke. The sequel nobody demanded, delivered with absolute and total sincerity. The mustaches alone deserve their own billing. Above them all, the golden badge gleams like a sheriff's star from a better, sillier West. The road stretches on, the sunset never ends, and the troopers never, ever break character. Somewhere, a dispatcher calls for backup, and five mustaches answer as one. The badge gleams, the lights flash, and justice — of a sort — is served with a straight face and a crooked grin. At the top center, the text "TITLE" appears in large gold Chinese characters in a bold, playful, slightly western face, arranged in an arc with the number "2" below in enormous gold numerals, all enclosed in a thin gold badge outline. At the very bottom edge, tiny white copyright text reads "© 2018 Twentieth Century Fox Film Corporation. All rights reserved." in miniature type. Their mustaches are thick and glorious, each one a personality. The tan uniforms are crisp, the dark ties neat. The wide-brimmed hats shade their eyes. The patrol car's blue lights flash, the asphalt dark. The sunset clouds are spectacular, pink and purple and orange. The gold title's playful face winks. The enormous numeral gleams. The badge outline is thin and elegant. The tiny copyright's miniature type is formal. The overall effect is gloriously silly, a heroic pose struck by men who have never been heroes. Dramatic sunset backlight rims the troopers in pink and gold while the patrol car's blue lights add a cool counterpoint. The composition lines up the five gloriously mustached, deadpan troopers beneath the golden, winking badge title, using a vivid sunset pink, purple, and gold palette with a deadpan, proudly idiotic comedy style and a proudly absurd, mustached-heroism mood of small-town legends.